Digital Marketing News

Why You Need a Social Media Strategy

Social Media is a great tool that is fun to use when engaging for personal use as an individual. People can post content that one may feel like sharing between friends and family, use the platforms to keep up-to-date on the latest news and events or to even research a

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How to Positively Handle Negative Social Media Comments

Negative social media comments and reviews can sometime be amusing. However they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behaviour, and the general consensus is that many customers do read and take note of reviews they find online, including how

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5 Tips to Avoid Failure In Social Media Marketing

Social media marketing requires both strategy and creativity. Most businesses use social media as part of their marketing efforts and it is an important strategy that should not be overlooked. Social media marketing makes it easy to spread awareness about your products and services. It will help to increase your

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Top 5 Content Marketing Ideas

There are many channels and platforms that you can use to publish and promote your content. However, not all businesses seem to be utilizing them. Following a year of virtual everything, from school to job interviews to shopping. Video was the primary form of marketing media being created in 2021,

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A Comprehensive Guide to Landing Pages

One of the most important parts of a website is the landing page. A well-designed landing page will be effective at drawing  visitor’s attention to your call to action(s), whilst giving them the information they need to make the decision to act. You are most likely to find that landing

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What does ‘Quality Content’ really mean?

Quality content is informational, educational, and/or entertaining. If your content isn’t getting engagement, it probably isn’t quality. As part of your SEO strategy, quality content should be considered a major key aspect. But what exactly does high quality or quality content really mean? In this blog, we will look at

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What does On-Site SEO mean?

What is on-page SEO? On-page SEO, which is also known as “on-site SEO” is the implementation of optimising a web page content for search engines and users. Common on-page SEO practices include optimising both the content and HTML source code of a page. On-page SEO is important because many of

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8 Reasons SEO Is Harder for Small Businesses

As a company that works with a range of businesses of all size, we are naturally often asked why SEO has become so difficult. It is indeed very true that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why you may ask? Why is

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